Global
04

Design

Featured Case Study

DemmyPay

POWERING AIRTIME & DATA PAYMENTS FOR BUSINESSES AND EVERYDAY NIGERIANS

DemmyPay

The Challenge

DemmyPay is a Nigerian B2B and B2C fintech platform that enables fast, secure, and reliable airtime and data transactions. The product serves everyday consumers as well as businesses and high-volume vendors through wallet-based payments, instant fulfillment, and reseller pricing. To date, DemmyPay has processed over $1B in transaction volume across consumer and business use cases.

Designing a product that works equally well for individual consumers and business users with very different needs.

Building trust at scale in a market where users are cautious about digital payment platforms.

Clearly communicating speed, reliability, and business value within seconds of landing on the site.

My Role

Mobile App DesignVisual IdentityUX Research

Design Showcase

Mobile-first interface designs focused on quick-action payment flows.

Business & Vendor Dashboard
Business & Vendor Dashboard
API Documentation
API Documentation
Transaction History
Transaction History
Beneficiaries management
Beneficiaries management
Export Transactions
Export Transactions
Settings
Settings
Transaction History
Transaction History
Pin Setup
Pin Setup
Beneficiaries Selection
Beneficiaries Selection
Share 'n' Sell Data Sharing
Share 'n' Sell Data Sharing
Bulk Contact Addition
Bulk Contact Addition
Manual Contact Addition
Manual Contact Addition

The Process

I adopted a dual-audience, trust-first approach. In Figma, I designed a clean, modular interface that supports both consumer purchase flows and business dashboards without overlap or confusion. Using Bubble, I implemented wallet systems, transaction flows, vendor pricing logic, and business dashboards while maintaining high performance under large transaction volumes.

The Result

A scalable B2B and B2C fintech platform that powers billions in airtime and data transactions, supports businesses with reliable vendor tools, and delivers a fast, trustworthy experience for everyday Nigerian consumers.

"DemmyPay works perfectly for both our personal use and our data business. It’s fast, reliable, and easy to manage."

AyomideProduct Manager