The Challenge
Freelancers live and die by their reputation, but the tools for managing it are broken. Testimonials are scattered across platforms like Upwork, Fiverr, and LinkedIn — locked inside walled gardens with no way to export them. Sharing a screenshot of a DM looks unprofessional and lacks credibility. There was no simple way for a freelancer to collect, consolidate, and showcase verified reviews under one link on their own terms.
Reviews were locked inside individual platforms with no export option, making it impossible to consolidate a freelancer's full reputation.
Most review collection flows created high friction for clients by requiring account registration before leaving a review.
Screenshots of DMs and chat messages lacked professionalism and credibility as social proof.
There was no single link or embeddable widget that could display a freelancer's reviews on their own website.
Existing solutions weren't built for the freelancer use case — they were designed for businesses, not individuals.
My Role
What I worked on
Brand Identity refresh (took a part)
Landing page redesign
Product (web app) UI & UX
Design system development
Icon pack design
Design Showcase
Designing end-to-end social proof infrastructure — from zero-friction review collection to pixel-perfect public profiles and embeddable widgets that live anywhere on the web...
![Public Profile Page (pinned review section) (/[tifeolayinka])](https://piton-digital.s3.eu-north-1.amazonaws.com/kudopage/51_2x_shots_so.png)
The Solution
I mapped the full testimonial lifecycle and designed a zero-friction experience for both freelancers and their clients. The core product is a public profile page — one link that consolidates all of a freelancer's reviews in a clean, credible format. To keep completion rates high, the client review form requires no login or account creation. For importing existing reputation, I built a Chrome Extension that lets freelancers pull reviews they've already earned on Upwork, Fiverr, and LinkedIn directly into their profile. For showcasing reviews externally, I designed a lightweight JavaScript widget (~10kb) that loads natively on any portfolio site without the styling and speed limitations of iframes. The entire product — from landing page to dashboard to extension — was designed and shipped solo in one week, built on Next.js and Convex.
The Outcome
KudoPage gave freelancers a turnkey tool to own their reputation. Users could set up a profile and start requesting reviews in under 5 minutes. The Chrome Extension eliminated the manual work of re-collecting existing reviews, and the embeddable widget let freelancers display live social proof on any site. The no-login review form removed the biggest barrier to collecting testimonials — client friction — resulting in significantly higher completion rates.
"KudoPage solved something I didn't even know I could fix — all my Upwork and Fiverr reviews in one place, on my own page, with a widget I can drop into any site. My first client after launching it mentioned the reviews page unprompted."
Like what you see?
Let's talk about building something like this for your business.
Next Expedition
Continue exploring my portfolio.
